Jaime Heredia Amaya 'El Parrón' was born in Granada in 1955 and learnt to sing by listening to his mother Rosa Maya, 'La Rochina' who sang in the Zambra caves of the Sacromonte, to his grandfather 'El Parrón', and above all his uncle, Juanillo 'el Gitano'. At the age of twelve he was already well known for his performances in the Gypsy caves of the Sacromonte and the famous flamenco club, the oldest in Spain, 'la Peña La Platería'. He went on to perform all over Andalaucía and throughout Spain in the theatre shows "Macama jonda" and "Sueño Terral".
Continuing the family tradition Jaime taught his daughter Marina, now a popular flamenco singer, the flamenco art, a partnership that was explored in the TV programme 'Dawn in Granada' alongside the flamenco dancer Manolete with his daughter Judea, also a dancer.
Jaime has performed in India, China, Europe, America, Japan, Egypt and Morocco where he performed for the King. Jaime has participated in recordings such as 'Grana cante por Tangos', 'Villancicos del Sacromonte' , Emilio Maya's CD " Temple' as well as his own CD 'Pan con Aciete y Azucar'.
Considered an 'artist's artist' Jaime 'El Parrón' continues a flamenco tradition which is rarely found nowadays, that of cante jonda gitano, the Gypsy deep song. His bar in the Albaicín was a meeting place for many flamencos, and even the legendary Camerón slept on his sofa after a night singing.
In 2004 he worked with the flamencologist Miguel Angel Gonzaléz demonstrating various songs and styles at his lectures.
A recent collaboration, alongside the guitarist Emilio Maya, is the group 'Chekaras y Mayas' a fusion of flamenco with Moroccan music alongside the famous Chekara family from Tetuan who play Andalusi music.